Package Design
Clink allowed me to create an entire brand, consumable product, and forms of packaging that all rely on a specific branded look that draws in a certain audience. The brand was inspired by vintage soda bottles of the 50s, 60s, and 70s. The brand references retro and mid-century phrases and design aspects while keeping itself modern and unique.
Branding
Process
A big challenge was finding a proper way to pay homage to older design yet keeping the brand itself new. Clink, a non-alcoholic mixer brand, markets to people that pay attention to the little things but are more often on the go.
There are four Clink flavors, but another variety pack would be a great extension. The flavors include Cranberry Vanilla, Blueberry Lemon, Cucumber Mint, and Spiced Apple Sour. They are all classic, simple bar drinks made not-so-simple. The brand creates opportunities for a variety of components like a point of purchase display, website layout, and advertisements- all options to expand this project.
Alternative name typeface experiments
Text and phrasing in the captions on the social media campaign was also heavily used to represent the brand identity. I relied on common phrases from the 60’s and 70’s to give the retro feel that the brand has. The wording and brand identity combine with social media to make the vintage inspired brand modern. TikToks/ Instagram Reels were used to promote recipes and break up a photo grid that does not engage an audience.
Logotype experiments
Primary Packaging
Secondary Packaging
The multipack made it difficult to troubleshoot how to create a product that could be reusable, but also not like anything on the market today. It stands out on the shelf, but still serves its main purpose to hold and transport bottles. After researching and experimenting with various materials, canvas and chipboard made up the final structure of the multipack. The screen prints that decorates the four sides of the bag reference retro beverage advertisements from popular soda brands like Coca-Cola and 7Up. These brands have a repetitive series of printed posters that feature hands holding their bottles, so I thought it would be a great way to reference that era. This is certainly a specialty packaging and would be a one time purchase for Clink consumers to reuse and display the brand as it hops on the tote bag trend.